PARTICIPATE TO THE WEBINAR ORGANIZED BY
The West African Banks Association (WABA) and TALYS
SAVE THE DATE !
From 16 au 18 June 2021, as part of the partnership between the West African Banks Association ( WABA ) and the Business Unit Consulting of TALYS, are jointly organizing this webinar series.
SPEAKERS AND MODERATORS OF THE WEBINAR
Elyssa Aounallah Msadaa
Associate Director at TALYS and Expert in digital banking and global banking systems
Mourad Zekri
Senior Manager at TALYS and Expert in digital transformation of financial institutions
Dhafer Saidane
Professor at SKEMA Business School ( France ) and Member of the Club of African Banks and Credit Institutions Managers
Antoine Day
Digital Marketing Strategist and Organisational Transformation Expert – Managing Partner at Next Day Consulting
SPECIFIC OBJECTIVES OF THE WEBINAR
By the virtue of the webinar, the participants will be able to :
- Understand the new customer habits
- Know the new digital trends in the international banking sector to improve the customer experience
- Understand the different digital marketing strategies
- Know the organizational impacts and new roles that have emerged following the transformation of the customer relationship with digital
- Know the new technologies / new tools implemented in the transformation of the customer relationship in digital
Webinar overview
Session 1
Evolution of customer behavior.
Evolution of customer expectations.
Development of Selfcare Client.
Session 2
Evolution of distribution models, Open Banking, Banking platform, etc.
New trends « Channels & Customer Experience »
Organizational impacts
Session 3
Evolution of marketing and development of relationship strategies
New “Marketing & Digital Communication” trends
COURSES DURATION
The Total DURATION of the webinar will be 6 hOurs SEPARATED In 3 sessionS OF 2 hours EACH
DATES
16 June from 10 AM until 12 PM – GMT
17 June from 10 AM until 12 PM – GMT
18 June from 10 AM until 12 PM – GMT
INSCRIPTION FEES PER PARTICIPANT
Amount to pay by Bank Transfer
100.000 FCFA (XOF)
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PAYMENT METHOD
BANK TRANSFER TO BANK DETAILS, BELOW
Account NAME : Association of West African Banks (ABAO)
Account n° : 003001 108611 10 02 06
BanK : Sierra Leone Commercial Bank BIC SLCBSLFR
Account No: 33445101
CORRESPONDANT BanK: Crown Agents Bank
Account No.8900319011
SWIFT BIC: CRASGB2L
INTERMEDIARY BanK: New York, NY
SWIFT BIC: IRVTUS3N
